Mark A. Chapman

Business Developer | markchapmanuk@icloud.com

I'm a Business Developer and strategic leader with 18 years of professional experience. I'm interested in all kinds of Business Development and marketing, but my major focus, and recent experience, has been with Software as a Service (SaaS).

I have advanced skills in other fields such as Customer Service, Account Management and Business Operations.



Driving Information
Clean, Full UK Driving Licence, Car & Motorbike entitlement; use of own vehicle.

Disclosure and Barring Service (DBS)
Enhanced Certificate (001494916668) & registered to the DBS update service

DOWNLOAD CV

WORK HISTORY

Business Development Director & Founder
GraphicMail Ltd - SaaS/Email Marketing

Company Background

GraphicMail was a privately held, global provider of integrated email solutions that include campaign management, email templates, analytics and advanced email editing capabilities, with over 30,000 customers and 12 international support networks. Since inception GraphicMail Ltd, The Country Partner in the UK, has been spearheaded to be a market leader and gained significant market share, resulting in year on year increases to turnover.

Personal Involvement

Prior to GraphicMail's inception in the UK, the South African-based licence holder and developer only offered end-user and reseller licences. Having personally negotiated with the licence holder to expand on the reseller licence in the UK a franchise-style agreement was negotiated and successfully formed.
Since that initial negotiation in 2005 the franchise-style agreement, using the original UK model, was adjusted to accommodate international marketing focuses and protocols to become an independently-owned Country Partner model resulting in 23 other Country Partner territories expanding out across Europe, China, USA, Canada, South America, South Africa, Australia, New Zealand and Pakistan.

Personal Duties

  • Responsible for the overall management of all strategic and operational marketing and customer relationship activities
  • Provide market feedback to the South African-based licence holder regarding competitive offerings, prospect needs and generate product development ideas.
  • Took co-ownership of the management of the sales and marketing functions of the business
  • Planned and coordinated the implementation of business plans and the penetration of new markets.
  • Generate, manage and increase revenue utilising a CRM system and sales pipeline
  • Present and communicate the product offering effectively to new business leads resulting in the generation of sales proposals
  • Setting sales and marketing KPI’s to manage activity within the team.
  • Day to day management of the sales and support teams ensuring the achievemnent of KPI’s.
  • Working with sales executives on approaches to building business.
  • Training both the sales & support teams on the software and updating them with any updates/advancements.
  • Ensuring the sales & support teams update the CRM effectively with all appropriate data.
  • Performance managing underperforming members of the sales & support teams.
  • Overseeing all marketing activity and ensuring a suitable fit with the marketing strategy.
  • Managing and overseeing the company’s social media accounts and ensuring posting content remains relevant.
  • Arranging for the company to attend relevant industry events and conferences nationwide.
  • Develop short & long-term budgets, monitor progress, assure adherence and evaluate performance.
  • Researching potential target industries and customers.

Personal Achievements

  • Self-taught HTML/CSS skills, Photoshop, Illustrator and most other Microsoft programs.
  • Expanded the UK operation to spearhead the Country Partner model and become the leading Country Partner for customer satisfaction, revenue and email sends:
    • increased revenue to £460k
    • increased email sends to over 300 million per annum
  • Grew customer base by 25%
  • Increased turnover Year-on-Year by an average of 30%
  • Created a client loyalty reward system that could be utilised internationally
  • Became the first Country partner to attain certification to sell and support the new marketing automation software (SharpSpring), thereafter continuing to train all other sales & support staff members to successful certification

  • Following consistent Year-on-Year outperformance of all other country partners in the network, the business was acquired in November 2015 by SharpSpring, Inc. (NASDAQ: SHSP).

MARCH 2005 - NOVEMBER 2015



Operations Director & Co-Founder
Helmsman Limited - Callcentre/Telemarketing

Company Background

Following market research, Helmsman Limited was established as a niche business to provide SMEs with much needed, cost effective B2B and B2C lead generation using cost-effective telemarketing

Personal Duties

  • Ensuring the team meets target.
  • Sales training, development, and performance management.
  • Ensuring understanding of the market dynamics in each client's respective sector.
  • Developing sales strategies to guarantee the successful delivery of the client's expectations.
  • Developing and maintaining customer relationships
  • Disciplined use of CRM system, communication and customer management.
  • Handling customer complaints and enquiries.
  • Monitoring random calls for quality assurance.
  • Forecasting and analysing sales &marketing data.
  • Regular reporting of KPI’s to co-director
  • Keeping to targets and managing KPI’s.
  • Development of effective telephone sales presentation and it's successful communication by the team to ensure it didn't sound scripted.
  • Schedule workloads to ensure the most productive and profitable use of agents for the clients requirements
  • Managed all HR: sourcing, recruitment, training, coaching, PDPs, KPIs
  • Develop short & long-term budgets, monitor progress, assure adherence and evaluate performance.

Personal Achievements

  • Redesigned and implemented more effective company procedures which decreased time-to-market by 2 days per client
  • Trained 35 new employees
  • Met client deadlines consistently
  • Designed and launched new company website
  • Integrated a networked CRM and database pool system for the company
  • After significant, long-term development, business was acquired in 2007



Oct 1999 - Jul 2007


MEMBERSHIPS

- Institute of Sales & Marketing Management
- Gold Member, Federation of Small Businesses
- Member of the Telegraph Business Club
- PADI Pro Member – DiveMaster & Master Scuba Diver


VOLUNTEER ACTIVITIES

Business Mentor, Kings Priory School, Tynemouth
www.kingsprioryschool.co.uk
Requested by Barclays Bank Business to Mentor Students in business and entrepreneurship, marketing and sales techniques.

1998 - 2000

Corporal, Royal Military Police - HM Forces
www.rhqrmp.org/index.html
Trained in General Police Duties (GPD) and combat-ready training covered by the Royal Military Police basic training Extra training and experience was gained in evasive driving techniques, close protection, criminal investigations.

Jul 1994 - Sep 1997


KEY SKILLS

Business Development
95%


Innovation
85%


Communication
80%


SWOT Analysis
93%


Sales & Marketing
70%


Key Account Management
65%


Negotiation
87%


Leadership
80%


Decision Maker
95%



RECOMMENDATIONS

Received through LinkedIn

Nicholas Eckert
SVP, Int'l Sales & President of GraphicMail at SMTP Inc.
Nicholas managed Mark indirectly at GraphicMail Ltd
Over the last ten year's I've been consistently impressed by Mark's entrepreneurial acumen as I watched him to build an extremely successful GraphicMail franchise in an extremely competitive digital marketing environment the UK. Operationally, Mark is incredibly disciplined and his attention to detail comes across in everything he does. He has a deep understanding of the digital marketing needs of small business owners in the UK and has repeatedly demonstrated his ability to use those same digital marketing tools to grow his own business.

November 16, 2015


Ralph McAllister
General Manager, Email Service Provider, GraphicMail AU & NZ
Ralph worked directly with Mark at GraphicMail Ltd
Over the past ten years I've watched Mark constantly deliver dynamic growth to GraphicMail UK, to far outstrip other GraphicMail franchises globally. I put this down to focus, motivation and discipline. He was without doubt a prime mover in the global success of the GraphicMail brand. Through the difficult times of the GFC he still managed to expand and secure more market share from a marketplace saturated with Email Service Providers and start up’s through obvious diligence and plain hard work. I wish him all the best in any future endeavour and look forward to see how he tackles and masters his next challenge.

November 13, 2015


Nicolò Capone
Country Partner Italy presso SharpSpring | GraphicMail
Nicolò worked directly with Mark at GraphicMail Ltd
I worked with Mark for 6 years in GraphicMail Network.
I highly recommend him, he is a professionist of Email Marketing and serious manager.

January 28, 2016


Jake McCalvey
Digital Marketing Co-ordinator
Jake reported to Mark at GraphicMail Ltd (UK Office)
I have had the pleasure of working with Mark for over 4 years while he was in the role of Technical Director. I have always found Mark to be very professional and have a strong focus on achieving goals he he's set. This often displayed an ability to get the most out of all staff members. He works very well under pressure and is always quick to find a solution to any problem. Mark also made it clear that his office door was always open, making him approachable and there to help staff whenever needed. I would highly recommend Mark as I believe he will be a huge asset to any company he joins.

November 16, 2015


Andy Calloway
Director at Calloway Green, School Governor, Director of Events Charity
Andy Calloway was a client of Mark's
When beginning our relationship with GraphicMail, Mark was there to help and guide us through some of the complex areas of online marketing and ensure our campaign was sucessful.
We now use GraphicMail regularly and it has proven to increase our enquires and therefore driven sales growth year on year.

September 22, 2008



CONTACT

Email
markchapmanuk@icloud.com

Address
5 Felstead Place
Blyth, Northumberland
England, NE24 3HL.

Phone
+44 (0)1670 638289

Mobile
+44 (0)7713 880004

SOCIAL LINKS

LinkedIn

Twitter

Facebook

DOWNLOAD CV

Created by Mark Chapman